The message is clear: email is king. Many clients and customers choose to communicate primarily by email. As you know, it gives a fantastic ROI in your marketing strategy, unless you’re using a free email like Hotmail, Gmail, or even your internet provider. If that’s the case, you’re losing business each and every day.
It looks unprofessional: Imagine if banks used free email accounts – you’d never feel comfortable giving them your personal details let alone any money. How people perceive your business is what makes your business. Without that professional touch, you’ll appear temporary and fly-by-night. It puts your credibility into question and sends the message that you’re not serious about doing business. Even worse, the message is sent that you’re prepared to cut corners.
It erases your experience: Newer, fledgling businesses often start out with a free email address. The address clearly communicates that they are new and have little experience, or testing the waters in a new direction. They’re not even remotely proven yet and are firmly within the hobby-zone. Continuing to use the free address once established means you’ll struggle to build momentum and any experience will be negated.
It’s forgettable or inappropriate: Your business success hinges on being memorable enough to gain referral customers and results from your advertising. Unfortunately, free addresses are by default filled with hard to remember clutter. For example – firstname.lastname@example.org or email@example.com.
Neither of these roll off the tongue, are appropriate for business, or can’t be remembered without a high likelihood of typos and bounce back. Branded addresses such as firstname.lastname@example.org make running a profitable, scalable business much easier.
It’s not permanent or safe: When you use a free email address you are at the mercy of the email provider. They may close down operations or cancel your account for any reason. These types of accounts are also often hacked and leaked on a global scale. When a better internet or email deal comes along, you’re still stuck using the old address. It is difficult to change when it’s printed on your business cards, car lettering and flyers.
Some will agree to keep the address open for a fee, but you’ll lose the control and flexibility you need to grow your business. With your own domain name, you own it and can move it to a new business-grade email service easily. You’ll also have complete master control over the addresses within your domain, resetting passwords and creating/closing accounts at will.